Google Ads Expert – Salary, Roles, and Responsibilities

As consumer behavior continues to change courses throughout these years, Google Ads has inflicted an excellent experience for its users. It has declared its top three preferences for 2022: automation, measurement, and privacy.

These aren’t current priorities, per se, but more so, altering how they concentrate on each one. It’s possible that you don’t know about this update. Because while operating a business, keeping track of the ever-changing Google Ads is challenging. 

And that’s where hiring a Google Ads Expert comes to help you. 

Why Google Ads Expert?

Thus, if it isn’t clear enough as of now, here’s the reason you ought to look for PPC specialists or Google advertisements master:

• You can obtain improved results without managing the expectation to comprehend alterations from Google advertisements.
• Google ads experts can send the savviest and best effective bidding protocols and land your suitable ad promising placements.
• They can deal with your Google advertisements campaigns proactively.
• Google ad experts will draw in more clients by giving your business visibility.
• They can drive changes, which will likewise influence your quality score positively.
• Your Google ads will be sales-oriented, which will work on your primary concern.
• Google ads experts can cost less over the long journey while bringing an attractive profit.
• Your Google ads campaign can keep up with trends and be appropriate for any policy change.

Google Ads Expert – Required Qualifications  

The following are the capabilities are expected from a candidate to become a Google Ads Expert –

• A degree in digital marketing or a related business field
• Awareness of Google Ads, Microsoft Advertising (previously Bing Ads), and Google Analytics
• A grasp of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification
• Ability to utilize Word, Excel, and PowerPoint to deliver reports and presentations for clients

Google Ads Expert – Roles And Responsibilities

Below are some of the responsibilities including in the Google Ads Expert job description –

• Supervise all facets of Google Ad campaigns
• Develop and optimize ad campaigns and paid search landing pages
• Evaluate and optimize ad campaigns and pay-per-click (PPC) campaigns to boost ROI
• Use Google Ads to navigate a combination of online marketing campaigns
• Create PPC programs to strengthen online visibility
• Work together with a team of marketers, Google Ads specialists, and engineers

Google Ads Expert – Required Skills 

Just qualification does not ensure that the Google Ads Expert is credible. These are the few skills Google ads experts must have –

• Google Analytics skill or analysis skill
• Must be aware of all the components of the Google Ads account
• Firm grip on copywriting to reinforce relevancy to the ads
• Must be strong in audience research and knowledgeable about creating remarketing campaigns
• Understand his niche and have a reliable command of keywords, competition
• In the case of display and video ads must have an understanding of the audience for the creative and video part
• Strong knowledge of an existing campaign
• Must be aware of tools like heatmap tools, analytics tools, keyword research tools

Google Ads Expert – Salary Structure

Suppose you’re hiring a Google Ads expert. In that case, the Google Ads Expert minimum salary can vary depending on what the expert must manage, including the number of campaigns, advertising allowance, and years of experience. 

As per Glassdoor, the average Google Ads expert salary is $71,000 in the United States. Upwork says that a freelancer’s standard rate is between $15 and $40 each hour. However, an established freelancer can quickly charge $80 or more depending on their experience and the work they will accomplish.

Conclusion

Overall, a Google Ads expert has an in-depth knowledge of Google Ads and comprehends how to set up, manage and enrich the performance of campaigns.

Optimizing campaigns and recognizing the factors that lead to success is the distinction between someone dabbling around and a true Google Ads expert.